2024 Lunar New Year

Aspirational and festive campaign to welcome the year of the dragon, while showcasing iconic Canada Goose pieces. The creative contains a sculpture that is inspired by the movement and texture of a dragon as well as a nod to the organic shapes of the outdoor landscapes. 

The sculpture celebrates the tribute of the zodiac, leveraging its iconic movements to help draw the eye to the model and products. 

Photographer Oumayma B. Tanfous
Video Director Allie Yonick
Set Design Caitlin Doherty
Stylist Georgia Groom
Hair Chanel Croker 
Makeup Stephanie George

Art Direction
Casting
Storyboarding
Concept Development
Photoshop
Figma
Microsoft Powerpoint