Iverson Answer V

Reebok first debuted Allen Iverson’s Answer V basketball sneakers in 1997 . The shoe is famously associated with Iverson's iconic crossover of Michael Jordan. Since then it has become an iconic shoe that has solidified its place in basketball. 

This graphic execution is an extension of a localized campaign to highlight some of the basketball culture in Toronto and a play on the iconic crossover moment with the transition from sport to streetwear. 

Art Direction
Storyboarding
Concept Development
Photoshop
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