Shai Gilgeous-Alexander and Canada Goose have co-create an exclusive 1-of-1 Jacket timed to go live on owned social during the Paris Olympics. 

Inspired by the Canada Goose Faber Hoody, Shai has created a 1 of 1 version sporting a cropped length, shoulder pads and camo print. 

The idea of this video content is to showcase the transformation of the Shai wearing the Faber jacket into his 1 of 1 designs. 

Canada Goose has offered Shai’s fans and community the opportunity to take home the final design prototype as a way to create engagement. 

Photographer  Norman Wong
CGI  Daydream
Video Colour  Art Jail
Stylist  Skye Kelton
HMU  Lisa Kolmakova 

Art Direction
Storyboarding
Concept Development
Photoshop
Figma
Microsoft Powerpoint